We love our raw milk, which we've been drinking going on 4 years now, and selling for 3. My husband doesn't mark it up at all, nor do most of the grocery stores around here who carry it, they just like to offer it to their customers. For my husband, who runs a auto repair shop and convenience store, he had a dairy license and began carrying the milk so we wouldn't have to drive so far to get it.
Raw milk is unpasteurized, and non-homogenized. This means it is whole milk with cream on the top. It tastes fantastic, like nothing you've ever had from a store. And its healthy too. Pasteurization began to protect children and adults from the very poor standards at city dairies in the early 1900's. Raw dairies these days are extremely sanitary, and generally use milk cows like Jerseys or Guernseys who don't add extra hormones to their milk like Holsteins do (all Holsteins pituitaries are naturally amped up so that they will give unnaturally high amounts of milk each day, so they put out large amounts of hormones in their milk, whether they are given rbgh or not.) And raw milk is loaded with good bacteria, aka probiotics, that strengthen your immunity and improve digestion. For more info about raw milk, go to realmilk.com